Kyeong-hwan Kim (Right) and Tae-geun Yoo, CTO (Left)
At the Vegan Festa held last month at SETEC in Seoul, Humeal Co., Ltd. (CEO Kyeong-hwan Kim) showcased its brand Garumaster, featuring health foods made from powdered soy milk, drawing significant attention from the market.
Humeal is a vegan health food company that operates on the pillars of food-tech and media commerce. The company manages the entire process—from raw material production and R&D to developing healthy complete meal replacements (CMR), conducting market research, planning, marketing, and even distribution—through a seamless one-stop system.
Innovative Soy Processing Technology
All Garumaster products use soybeans as their primary ingredient. Humeal’s core technology lies in directly transforming soybeans into soy milk through heat treatment before converting it into powder. Unlike traditional freeze-drying methods, this process enables mass production while preserving all the nutrients and freshness of the soybeans.
Flagship Products
Humeal’s flagship product is the Pumpkin Soy Cream Soup, a powdered blend of pumpkin and soy. Simply add water, and it transforms into a hearty, healthy soup that serves as a meal replacement or a nutritious snack. Made entirely from natural ingredients without chemical additives or animal-based components, this vegan health food has gained immense popularity on online shopping platforms. The product is quick and convenient, as adding hot water and shaking the mix creates a warm, flavorful soup in just 30 seconds. Furthermore, the soybeans and pumpkins used as ingredients are sourced from contract farming in Korea, ensuring quality and trust.
In early 2025, Humeal launched its new product, Corn Soy Cream Soup, which is rich in the aroma and flavor of corn. This product, made from plant-based natural ingredients, features unrefined sugar, Korean sea salt, Korean glutinous and super-sweet corn, and a soy cream base. Its mild, balanced sweetness and saltiness make it perfect even for young children.
With its innovative technology and commitment to natural ingredients, Garumaster continues to lead the way in the vegan food market, offering healthy, convenient, and delicious options for diverse consumers.
With its food-tech foundation and commitment to natural ingredients, Garumaster’s products offer exceptional versatility. They can be used as standalone meals or as additions to other dishes, enhancing freshness and flavor. This adaptability has helped the brand steadily increase its market share. Garumaster is also set to release several new products developed over the past few years within this year, raising anticipation in the market.
The CMR (Complete Meal Replacement) market, which has experienced explosive quantitative growth in recent years, is now becoming increasingly segmented and specialized. Surviving in the market without unique offerings has become more challenging. Humeal is dedicating itself to R&D to secure specialized core technologies and provide consumers with tastier and healthier products.
In 2022, Humeal introduced an improved Vegan Milk Powder, showcasing advancements in its original technology. The company has completed the development of Oat Milk Powder and Multi-Vegan Milk Powder, with plans to launch these innovations in global markets soon.
Kyeong-hwan Kim (Right) and Tae-geun Yoo, CTO (Left)
At the Vegan Festa held last month at SETEC in Seoul, Humeal Co., Ltd. (CEO Kyeong-hwan Kim) showcased its brand Garumaster, featuring health foods made from powdered soy milk, drawing significant attention from the market.
Humeal is a vegan health food company that operates on the pillars of food-tech and media commerce. The company manages the entire process—from raw material production and R&D to developing healthy complete meal replacements (CMR), conducting market research, planning, marketing, and even distribution—through a seamless one-stop system.
Innovative Soy Processing Technology
All Garumaster products use soybeans as their primary ingredient. Humeal’s core technology lies in directly transforming soybeans into soy milk through heat treatment before converting it into powder. Unlike traditional freeze-drying methods, this process enables mass production while preserving all the nutrients and freshness of the soybeans.
Flagship Products
Humeal’s flagship product is the Pumpkin Soy Cream Soup, a powdered blend of pumpkin and soy. Simply add water, and it transforms into a hearty, healthy soup that serves as a meal replacement or a nutritious snack. Made entirely from natural ingredients without chemical additives or animal-based components, this vegan health food has gained immense popularity on online shopping platforms. The product is quick and convenient, as adding hot water and shaking the mix creates a warm, flavorful soup in just 30 seconds. Furthermore, the soybeans and pumpkins used as ingredients are sourced from contract farming in Korea, ensuring quality and trust.
In early 2025, Humeal launched its new product, Corn Soy Cream Soup, which is rich in the aroma and flavor of corn. This product, made from plant-based natural ingredients, features unrefined sugar, Korean sea salt, Korean glutinous and super-sweet corn, and a soy cream base. Its mild, balanced sweetness and saltiness make it perfect even for young children.
With its innovative technology and commitment to natural ingredients, Garumaster continues to lead the way in the vegan food market, offering healthy, convenient, and delicious options for diverse consumers.
With its food-tech foundation and commitment to natural ingredients, Garumaster’s products offer exceptional versatility. They can be used as standalone meals or as additions to other dishes, enhancing freshness and flavor. This adaptability has helped the brand steadily increase its market share. Garumaster is also set to release several new products developed over the past few years within this year, raising anticipation in the market.
The CMR (Complete Meal Replacement) market, which has experienced explosive quantitative growth in recent years, is now becoming increasingly segmented and specialized. Surviving in the market without unique offerings has become more challenging. Humeal is dedicating itself to R&D to secure specialized core technologies and provide consumers with tastier and healthier products.
In 2022, Humeal introduced an improved Vegan Milk Powder, showcasing advancements in its original technology. The company has completed the development of Oat Milk Powder and Multi-Vegan Milk Powder, with plans to launch these innovations in global markets soon.